1. Poster Homepage
Full-screen page designs have been popular for a while, with oversized images and full-screen video backgrounds being one of the most common elements on such pages. Now, this page design is beginning to see a subtle change: the complex navigation and extra textual information are removed, and the page is presented in a movie poster-like form.
This design approach is influenced by the minimalist style, but it pays more attention to visually gorgeous style and cohesive expression.
Although this design method does not sound attractive to users, if it is matched with reasonable visual effects, the actual effect it can bring will not be bad. The key to an excellent poster-style homepage lies in the selection and design of visual effects and fonts. Without enough space to create visual appeal for the information, it can be difficult to create a cohesive enough visual effect throughout the page.
The most worrying thing about this design trend is that there are not many types of visual elements (even including navigation and CTA buttons), and there is not as much content for users to read and scan compared to other pages. At this time, the design of visual effects is directly related to whether the entire page will leave a deep enough impression on users.
In the three cases below, each page presents the concept of a poster homepage in a different way.
The Tofino Resort website creates a poster-like experience with a grand background image and a personalized font design. The navigation is hidden in the hamburger icon in the upper right corner, and the CTA button is also made into a ghost button in order to avoid distraction, placed on the poster. next to the icon.
Ruya Digital chose a simple design with a black background, while the animation and interesting word processing effects in the center of the screen are enough to attract the user's attention. . Similarly, this page does not design navigation, but hides the navigation information in the hamburger icon.
The Flux Broadcast page uses a video background that makes the experience more prominent, and accordingly, other elements on the screen are designed to be less conspicuous. The website gives the experience of watching a video, not a website page. The navigation is tucked into the hamburger icon. To make the hamburger icon less easily overlooked b2b data by users , the designer added a green undertone to it. A small animated arrow in the bottom right corner encourages users to loop the video after watching it.
2. Purple-based color scheme
Don’t forget, the Pantone Color of the Year for 2018 is Ultraviolet (18-3838), and after the first few months of fermentation, this Pantone Color of the Year has gradually become influential in the field of web design.
Although the vast majority of web designers do not necessarily choose purple for design, after Pantone launched the annual Pantone color, more people began to consider the red and blue color scheme and the purple mixed from the two. The advantage of this color scheme is that it can be well combined with other current trends: such as material design colors in bright colors, and retro design styles.
Purple itself is a unique and infrequent color that can be a reason for your website to stand out from the competition, it is often accompanied by blue, and it is easier to create a good, unique first impression.
There are many ways to play purple. Different purples can create different atmospheres and convey different emotions. You can make it more red to create a cheerful and happy mood; you can make it more black to create a deeper and more mysterious mood; you can also make it more blue. , creating a more somber atmosphere.
In the following three cases, you will see the various uses of purple, and its good compatibility with other content in different fields. Purple is mysterious, but it's also friendly and compatible.