Do you like shopping from the comfort of your living room? Or, are you looking for your next business opportunity? Either way, it doesn't matter which side of the coin you fall on; our roundup of the best real-time shopping apps might be just what you're looking for.
Describing Shopify as the future of e-commerce, the real-time shopping app provides a digital real-time shopping experience that consumers can enjoy at home. On the surface, it's taking the internet by storm. In fact, Core Insights research says this kind of shopping generated a whopping $60 billion in global sales in 2019 alone, and that number is only going to escalate due to the pandemic.
So in today's post, we're taking a look at some of the best live shopping apps on the market so you too can catch this exciting trend. There's a lot to cover, so let's jump right to it!
Best Live Shopping App: Bambuser
Best Live Shopping Apps
The first is a live streaming app that is not only an end-to-end product streaming platform, but also allows users to create, manage and publish video and photo content.
One of Bambuser 's more unique features is that it enables users to easily embed their live shopping events into their websites. Additionally, the app provides customer engagement and sales statistics and grants full control over your transaction and customer data.
Bambuser's pricing plans start at $599 per month (Lite plan), you get a centralized dashboard, access to customer support, and you can sign up for five users. Starting with this package is the Standard and Enterprise program - however, the price of these packages was not disclosed. However, what we do know is that with these plans, you unlock media editing and client management tools.
You can also add additional functionality as needed, enabling you to scale your application as your business expands. For example, one such add-on is Bambuser's live chat feature . Of course, the price will adjust accordingly, depending on which add-on you prefer.
If you're wondering if the app is worth the money, according to the case study , Samsung achieved a 147% increase in conversions in the first campaign alone. That said, if you don't have enough cash, this app might not be for you.
Best Live Shopping Apps: Live Scales
Live Scale is another popular real-time shopping solution that prides itself on its in-video purchases and integrated checkout. Not only that, but it lets you put your logo on live performances for a fully branded sales experience. You can also access real-time analytics.
Like many of the other apps on this list, Live Scale also makes it easy to embed videos and other content on your website.
Prices reportedly start at $99 per month with a 7-day free trial option. Additionally, Live Scale has partnered with big brands such as Lacan , where a live shopping stream generated 46,000 viewers and 200,000 likes and comments. Suffice it to say; Live Scale email list provides everything you need to engage and sell with customers, no matter where they are located.
Best Real-Time Shopping App: Channelization
Best Live Shopping Apps
Channelize is an integrated cloud-based e-commerce solution that harnesses the power of real-time shopping and real-time engagement to increase sales and brand credibility. It promises seamless integration with your existing website and other apps you might be using, such as Shopify, WooCommerce and Magento.
Another selling point is that Channelize comes with APIs and webhooks, so you can build extensible applications and custom functionality to extend Channelize's capabilities. The SDK and user interface kits also enable you to customize the UI (user interface) exactly the way you need it.
Channelize has a free plan starting at $49 per month, depending on the features you add. Customers praised the platform's features, including canned messaging, language translation, product focus, reminder emails, and the ability to display add-to-cart promotions during live shopping events.
Best Live Shopping App: Smartphones
Smartphone is another app that allows customers to buy directly from live shopping videos. It offers stores with Shopify, Salesforce, Woocommerce, and Magneto. Not to mention, it also offers video performance insights and in-video add-to-basket functionality.
Another standout feature is that Smartzer allows you to add clickable popups with clear CTAs. This is great for encouraging viewers to click and learn more about a product - or even make a purchase. Smartzer calls these "interactive hotspots." Most importantly, these "interactive hotspots" ensure that no matter where users find your video, you can direct them back to your product.
The price of this subscription-based product depends on the integration level and features you choose. Therefore, you must contact Smartzer directly for a custom starting price. That said, from the offset, the company touts for its users a 55% increase in audience engagement rates and a 25% increase in click-through rates, its standard service levels. If that's true, that's pretty impressive!
Best Live Shopping Apps: Instant Messaging
instant messenger shopify app
Instant messaging Shopify integration empowers Shopify store owners to host live videos to showcase their products. However, unlike the other apps on this list, it's not a traditional real-time shopping platform. Instead, it focuses more on offering product demonstrations and customer support via live video chat.
Customers can conveniently ask questions from your product page by clicking the Live Help button. This instantly connects your website visitors with one of your customer service representatives via video chat.
InstaConnect also comes with classroom and slideshow features. Here, the app stores and generates automatic slideshows from your Shopify store. You can then upload the accompanying notes to share with your audience. How useful is this? !
The app is free for up to 30 video conferences per month, and it's a great starting point for anyone looking to try live product demonstrations and video-based customer service for the first time.
However, it's worth noting that, unlike some of the other products discussed here, InstaConnect only works with Shopify - so if you're not a Shopify user, you'll want to look elsewhere.
Best Live Shopping App: Store Store
Store Store is a China-based livestreaming app that is gradually making its way to Western markets. In fact, it's been hailed by Harper's Bazaar as an up-and-coming livestreaming app.
This app is perfect for social influencers and brands alike who want to interact with their customers in real-time and reach new shoppers around the world.
Additionally, the app promises new brand onboarding, where you'll be trained on how to professionally host livestreams and effectively collect and ship orders.
With ShopShops, hosting streams is free. With no upfront fees, about 20% of every sale goes to ShopShop. As of this writing, there is a waiting list for new brands and hosts.
Best Live Shopping Apps: Brand Living
Best Live Shopping Apps