Create a strong community sensation on your landing page, like the following example from Muzzle, to put all your social media lurks into action. Examples of social media landing pages Action (BOFU): Adapt the message As mentioned above, social media audiences need to check for updates at least twice in order to ultimately want to buy.
Still, you can't pack the same ghost mannequin effect service promotional message over and over again unless you want to start losing followers. The solution is to build engagement and loyalty according to the well-known 20/80 rule that only 20% of social media updates are promotions and 80% are neutral (useful and entertaining) updates. That is. The fun part is that 80% of them, if you approach them wisely, will help you grow your sales.
Below are two non-promotional types of updates that can help your bottom line without scaring your followers: Share content that promotes your brand. Make sure those fair reviews and the best tool lists that mention your brand make it to your social media channel. These look completely natural (proud to be featured), foster connections with promoters (thanks for tagging and social media updates), and serve as strong testimony (thanks for tagging and social media updates).