Consumers find ugc useful when making purchasing decisions, and 86% of millennials consider ugc to be a key indicator of brand quality. User-generated #content is a long-term relationship tactic that won't go out of style, says @iamaaronagius. Click to tweet it's more effective for your customers to promote your brand than just letting the brand do it to attract new customers. With ugc, you can turn your best clients into your best lawyers. After all, it's customer relationships that help companies move from lucrative businesses to enduring brands. Ugc doesn't have to replace other forms of marketing, but it can be a powerful weapon in your arsenal. Here are some of the ways you can improve your content marketing using ugc.
Hand-chosen related content: turn user-generated content into undeniable, glorious connections video reviews every online marketer E-commerce Photo Editing knows that the conversion rate can fluctuate greatly depending on what is on the landing page. Social proof is a key part of a good landing page, especially for visitors unfamiliar with your brand. They need to be sure that your product is what the brand claims to be before making a purchase. Video reviews are treated as a credible type of social proof because the visitor can hear the reviewer's voice and gauge how that person really feels about a product. (text reviews are easier to fake and often less organic than a video review.)
video reviews are credible social proof because visitors can hear and see the reviewer, says @iamaaronagius. Click to tweet in psychology, the theory of implicit selfishness suggests that people are wired to give more weight to opinions expressed by like-minded people. By featuring an abundance of video reviews on a product page – each represented by a distinct aspect of your buyer persona – you can help potential buyers feel a greater level of confidence when deciding to buy. Boom by cindy joseph, a skincare brand that caters to women over 40,