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Salma Akter
Jun 21, 2022
In General Discussions
iQIYI is a powerful and complete video app that meets executive list the entertainment needs of users. The function of a video website is to provide video playback executive list services. For users, the purpose of using video websites is to watch videos, and the inherent needs of watching videos are divided into learning needs and entertainment needs. iQIYI's positioning is "China's high-quality video entertainment service provider", and most of the videos provided by the platform belong to the entertainment scope, meeting the entertainment needs of users. The basic demand of users for video websites executive list is to watch videos, and iQIYI provides powerful video playback services. The user experience is impeccable and meets the basic needs of users; users’ expectations for video websites are to express their views. Iqiyi’s bubble section is a drama community, providing a gathering area for users to further improve the user experience and meet the expectations of users. 2. User portrait 2.1 User portrait iQIYI's users are mainly young people from first executive list- and second-tier cities. Gender: Males are slightly higher than females. There are more executive list male users, accounting for 53.5%, and fewer female users, accounting for 46.5%. Male users executive list are 7 percentage points higher than female users (in competing products, there are more male users than female users, Tencent Video has 7.04% more, and Youku has 8.74% more) . Relatively speaking, the ratio of male users to female users is not much different. Age: Mostly young people. Among the users, the age group with the largest proportion is 24 years old and below,
Analysis of Iqiyi's Executive List content media
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Salma Akter

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