Apr 09, 2022
In General Discussions
Just like Parady Island, an important force in "Attack on Titan", in the content empire of ByteDance, the information app Today Toutiao and the short video app Douyin are the two innermost walls, and the outermost wall is There is a wall of Maria composed of vertical apps such as Understanding Chedi and Tomato Novels. The wall of "content" provides growth soil for ByteDance internally, and is a stepping stone to its business expansion externally. By the end of 2020, ByteDance's products have a total global monthly activity of more than 2 billion, second only to Tencent. Data source: Screenshot of Analysys Qianfan List Not only did ByteDance grow into an emerging giant relying on content, Baidu also launched a series of content-related products such as Baidu Wenku, Baidu Baike, and Baijiahao when consolidating its search business. Into Sogou) competition, in addition to the content of the beneficiaries are also interesting headlines, Autohome, Bilibili... 02 When the traffic is exhausted, the princes will react From a ready-to-go tool to a platform that cannot be used up, "traffic privatization" is a major trend in China's Internet industry in recent years. The first shot of "traffic privatization" was the WiFi master key that solved the difficulty of accessing the Internet in the sinking market. In 2015, at that time, China's Internet industry could still enjoy the traffic dividend of 40 million new netizens every year. Many companies were still thinking about how to obtain more traffic. Think of the next stage: how to better commercialize. Data source: CNNIC What sms marketing service Lian Shang Network can think of is H5 games and e-commerce. After all, the total number of global users of WiFi Master Key exceeded 700 million at that time, and the monthly active users exceeded 360 million.