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ras El
Apr 05, 2022
In General Discussions
Content - Prospecting emails focus on one trigger event or business issue you anticipate the prospect is experiencing. Your purpose is to let the prospect know you are an expert in that issue and have some ideas to share. Just as in cold calling, your goal is to set an appointment. In a negotiation email your goal is to fully answer the contact's question while avoiding giving email list up anything valuable to you. Ultimately you want to close the sale. You ask questions to better understand what's important to the prospect. You may make a counter offer, or a trade off, but you do so knowingly. Negotiation emails look very formal compared to prospecting emails, but they have to. Your negotiation email will be saved as part of the contract documentation long after the prospecting email has been deleted. Be careful how you write your emails and you'll find yourself not only breaking into new prospects, but also closing more sales opportunities. Email marketing has been labelled as the best performing marketing strategy of the century. It is also the most accessible marketing medium and has easily the best ROI because of its very low unit cost. Follow these 6 steps and your business will benefit from a great email marketing strategy:
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ras El
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