Jun 29, 2022
In General Discussions
There are many myths and misconceptions about PBNs. If you don't know the truth, it could have a negative effect on your performance. Advertising Continue reading below Now you might be thinking, “But Jeremy, I don't use PBN, so it doesn't matter to me!” True. You can't use them, but that doesn't mean your competitors aren't. If you don't know what you're up against, you're purposely giving your competitors an unfair advantage. And that's just stupid. Myth #1: PBNs don't work It's something I hear all the time, mostly from people who take Google's public statements as gospel. They will often claim that Google's algorithm is simply "too advanced" for these types of tactics to work. But they are completely wrong. Researching links over the years, I've identified thousands of PBNs that clearly had a positive impact on the websites they were designed for. Now some will scream " Yeah, but correlation doesn't equal causation!" While this logo design statement is technically true, it is also largely irrelevant. Anyone who has ever conducted link research has probably seen many examples where a website ranks well with nothing but PBN links in highly competitive niches. Advertising Continue reading below PBNs work, as numerous experiences and case studies have proven. Myth #2: PBNs are garbage Some PBNs are garbage. There's no denying that. However, some PBNs are just regular websites filled with high-quality content that people use to help their other websites rank better. The truth is, if you have access to other websites and include links to one or more of your websites from one of them, you are technically using a PBN. For some people, this statement may sting a bit. Welcome to reality. Myth #3: PBNs are easy for search engines to identify As with the previous myth, this one may be, but is not necessarily true. I would say that most PBNs are actually quite difficult to identify because removing the fingerprints is relatively simple. By mixing registration information, hosting, themes, content, and links to several other websites, a marketer can very easily make their PBN's sites seem completely unrelated to each other or websites they are trying to rank. higher. Advertising Continue reading below Between the ingenuity of SEO professionals and the vast amount of websites online today, identifying PBNs algorithmically or at any scale is next to impossible . There is one caveat though - this usually only applies to your own PBNs. It's a whole different scenario when it comes to buying or renting links from someone else's PBNs, because you usually won't know how selective someone else is in the websites to which it links. And you won't know how much they remove footprints because they won't tell you all the websites they have on their network. People who sell links from their PBN rather than just using them to improve the ranking of their own websites tend to care more about their short-term profits than the long-term health of their PBN. which makes it a little easier for search engines. identify these PBNs.