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sab35807
Apr 09, 2022
In General Discussions
Su Hua once said in an interview that Kuaishou's user positioning is "average social person": "We did not make such a choice, it is determined by the shape of Chinese society. We abstract all users like a person, He is equivalent to a 'social average person'. Only 7% of China's population is in first-tier cities, and 93% of the population is in second and third-tier cities, so this 'social average' falls in second and third-tier cities. "Su Hua explained. The platform's algorithm and overall strategy are all equal and inclusive. There is no selection or suppression, so that every voice can be seen. Back then, I also liked watching Kuaishou very much. On it, I could see all kinds of people, from different corners of the world, different from the circles around me. For example, Kuaishou is an original Chinese netizen, and most of the "average people in society" are in second-and third-tier cities, while Douyin's seed users have been selected from the first wave of people from the very beginning. The early development strategy of the Douyin platform was to go deep into art colleges and universities across the country. The Douyin platform persuaded a group of high-profile young people to produce content for it and helped them gain fans. It was these seed users with youthful and fashionable temperaments. Put a cool label on Douyin to special leads Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women are actually. Kuaishou upgraded the "Good Things Alliance" to "Quick Distribution", a SaaS tool that provides services to all ecological partners, matches merchants, anchors, and users reduces third-party share and builds its own. E-commerce closed-loop ecology. In October 2020, Haowu Alliance was launched for one month, and the distribution GMV exceeded 1 billion; in the past year, the order volume of the Kuaishou e-commerce distribution business increased by 3618% year-on-year. The rapid growth of commercialization and the creation of a closed-loop e-commerce ecosystem, it is precise because of the existence of high-viscosity user trust. If DAU/MAU is used to represent user stickiness, Kuaishou is higher than Weibo and Station B.
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