Apr 12, 2022
In General Discussions
Text marketing, also known as SMS marketing Phone Number List or text message marketing, is a targeted marketing tool, focusing on those consumers who express interest in your brand. Text marketing campaigns include conveying informational messages about products or services, as well as offering promotions on products or services in the form of mobile coupons distributed via a single-use coupon code by text, or a common coupon code published through Facebook, Twitter, and the like. When used correctly, text marketing can build brand awareness, influence consumer traffic, reward customer loyalty, and increase sales. Text marketing begins with building your Phone Number List mobile marketing database. Interested consumers must opt-in to the text marketing service Phone Number List from their mobile phone, texting a keyword to a short code or scanning a QR code with a mobile device equipped with a QR reader application to receive information and/or offers from a business via text. The telephone number from which the keyword is sent or the QR code is read is added to a mobile database, which is solely owned by the business running the marketing campaign. Once stored in the database, the business can communicate with the customer via text, sending additional promotions or messages, at any frequency the business desires. The customer has the ability to remove themselves from the mobile database at any time by opting-out of the service through a simple text. Through text marketing, business can Phone Number List promote themselves and their products, building brand awareness and putting themselves in top-of-mind status with consumers. Business can inform customers about new products and increase awareness of their community involvement initiatives. Mobile coupons featuring specific products at discounted rates can also help to increase product awareness and drive sales of that product. Promotions valid for a certain time of day or day of week can influence when consumers buy products.