Aug 02, 2022
In General Discussions
Over the last decade, my role has been to grow the international arm of the business. This involved helping LTK to transition from a start-up to the double unicorn company it is today powering creator commerce. My focus is looking at new ways to innovate, grow and expand into new and existing markets. ,with people consuming more content, and increasingly shopping online – how do you think this will map out long-term? Online commerce shows no signs of slowing. It’s permanently changed the way we shop. App Annie global data shows consumers spent 100 billion hours on shopping apps in 2021, an increase of 18% from the previous year. The impact of the pandemic was to rapidly accelerate consumer preferences towards online, and we’ve seen this at LTK with huge growth in demand for influencer shopping content, with creator sales on LTK up 45% year-on-year in the UK alone. Being a creator has become a viable business for many people too, whether it is a full-time career or a side hustle. We’ve seen 100%+ growth year-on-year in the number of UK creators joining and successfully empowering their passions with LTK. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. For our brands and retailers, a more mature creator economy is a business opportunity. We’ve seen LTK’s European brand partners investing 100% more in creator partnerships over the last year, and we’re projecting that trend to accelerate further in 2022, and beyond. With leading brands (including Missguided) replacing advertising with LTK influencer marketing as their core tactic, it is clear that industry players are recognising the invaluable role creators play in their business and commerce strategies. The brand shifted its marketing expenditure to creators, working with LTK to activate campaigns within the LTK app and across wider social channels, including YouTube. With millions of monthly high-intent shoppers, LTK’s app data and team expertise is paramount to the success of these campaigns. LTK was built purely for shopping, which is why brands and creators see conversion four times higher than when creators share product links on social media.